Rifflandia 10 celebrated history and equality!
The tenth annual edition of Rifflandia was a cause for both celebration of its history and looking toward the future. The Rifflandia Magazine included plenty of “Top 10’s” reminiscing of past Septembers, the branding included all of the festival’s past logos, and veteran festival performers were invited back for the celebration (We’re looking at you, Z-Trip circa year 1). The focus of Rifflandia 10’s lineup was on closing the gap in gender inequality seen across many festivals. 50% of acts playing Rifflandia were either female-led, or included a female in the band. There are so many talented women in the music industry, and 2017 was a good starting point for giving them the recognition they truly deserve. Electric Avenue also stepped up its game after a creative committee was created to help increase the look and feel of the supersized night venue.
Rifflandia 9 introduces Electric Avenue!
After the expansion into a combined festival with BreakoutWest, Rifflandia got back to its roots in 2016. Highlights included Jurassic 5’s high energy Saturday set, Michael Franti’s feel-good performance including a satellite stage in the middle of the dancefloor, and the inaugural year of Electric Avenue, Rifflandia’s first super-sized night venue. Electric Avenue included The Phillips Backyard, Capital Iron Lot, and the ANIÁN yard, as well as food vendors lining Discovery Street.
Rifflandia 8 was bigger and bolder than ever!
With the addition of BreakoutWest, Rifflandia grew to over 20 venues and 150 performances over four days and four nights. Headliners Modest Mouse, Mother Mother, Julian Casablancas and the Voidz, and Kiesza kept Royal Athletic Park buzzing all weekend, while the Capital Iron night stage made it’s debut with stunning visuals and premier DJs like Torro Torro, Neon Steve, and A Tribe Called Red.
The weekend was capped off with The Western Canadian Music Awards being presented at the McPherson Theatre.
Rifflandia 7 was one for the history books!
Spanning 15 venues throughout Victoria, our city came alive with music, art and innovation! Classic festival components like the War Child Lounge, Rifflandia Magazine and Rifflandabrau were back and better than ever, while headliners Death Cab for Cutie, Serena Ryder and Girl Talk kept festival-goers dancing for days! The introduction of Lafflandia had spectators in stitches while the Rifftop tent was back for its second year.
Rifflandia 6 spanned 13 stages around the city and featured artists all through the alphabet.
The introduction of the Rifftop Tent at Royal Athletic Park was a true game-changer, bringing a whole new festival experience to Victoria. In true Rifflandia fashion, everything was bigger and better, from the Rifflandia Magazine to the War Child Lounge to the amount of Rifflandabrau brewed.
Rifflandia showed our headliners, Edward Sharpe and the Magnetic Zeros, Big Boi, and Courtney Love, what our big Victoria is all about!
Rifflandia 5 saw lots of sunshine and even more confetti!
The Rifflandians settled in at Royal Athletic Park for the second year, along with 8 night stages across Victoria’s downtown core. Main Street brought a whole new atmosphere to the Park, as festival-goers could browse the mini-marketplace featuring tons of sponsors, Artlandia installations, an interactive Kidlandia area and much more.
Rifflandia 4 was the year that changed it all.
With the introduction of Royal Athletic Park as the flagship venue—in addition to eight evening stages—Riffliandians came to expect a whole new kind of festival experience. A multitude of amazing local food, a tented cinema, Artlandia installments and two stages made this outdoor venue a huge success.
The Rifflandia magazine, Live!stock, War Child Lounge and Win!landia all returned to remain in true Rifflandia tradition. With over 110 artists performing across 9 stages, Rifflandia 4 was a true game-changer, to say the least!
Rifflandia 3 was the charm.
Growing again the festival expanded to 3500 wristbanded Rifflandians. Men Without Hats reunited after 20 years for an epic performance at the Metro Theatre. Aesop Rock, JFK, The Gaslamp Killer, Gord Downie and Melissa Auf der Maur amongst many others (165 artists in total) performed on 11 festival stages.
Another batch of Rifflandabrau and another festival magazine was absorbed by fans. Wristband wearers were able to enter to win amazing things like pizza parties and helicopter rides through Rifflandia’s city wide treasure hunt called “Win!landia”.
Rifflandia No. 2 grew considerably with 2500 wristbands on the scene.
Market Square was added as a large outdoor venue and the weather was glorious! Hey Rosetta!, Mother Mother, Tegan and Sara and Longwalkshortdock and many others came to play and graced the pages of the inaugural Rifflandia magazine. Wristband Connect expanded to over 50 participating businesses and Phillips’ Rifflandabrau…. oh Rifflandabrau… was brewed and drank dry throughout the city.
Rifflandia No. 1 started as most Rifflandias have since, with a 10×10 tent and a handful of colourful pins.
We set up in front of the Mcpherson Playhouse with a boombox and some astroturf. Victoria got its first taste of Wristband Connect and of the Rifflandia choose-your-own-adventure-one-wristband-for-everything mantra!
Highlights from 2008 were neon yellow wristbands, Black Mountain at Alix Goolden and Z-trip at the Strathcona. Rifflandia 2008 was 3 days, 7 stages, 65 artists. 1500 people were there to witness it.